ActiveCampaign.

Take automation to the next level

ActiveCampaign enhances customer experience at every step of the experience journey. This makes it more likely that leads will engage with your brand and enables you to build strong long-term relationships with your customers. Find out who visits your website and what they are interested in with site tracking. Encourage visitors to respond by creating forms that promise exclusive content. Save all contact and interaction data in your CRM so you get to know your leads and can meet their specific needs. Use predictive content and sending to ensure that you send the right content at the right time, thereby maximizing email opens and clicks. You can even personalize your entire website so visitors are always presented with fresh relevant content. In short, with ActiveCampaign you have all the marketing automation and CRM tools you need to create outstanding customer experience.

With ActiveCampaign you can:

Set up site tracking, sign-up forms and email marketing to reach and engage leads
Harness the possibilities of extensive automation to create personalized emails that nurture leads and make them sales-ready
Use sales automation, sales pipeline and lead scoring tools to convert leads and close deals
Add predictive content, send emails at the right time with predictive sending, present personalized web content and offer outstanding service through the chat(bot) to create lasting relationships with your customers

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Optimize the customer experience.

ActiveCampaign makes it easier for your teams to proactively support your leads and customers at every step of their journey. Set up site tracking, sign-up forms and email marketing to generate and engage leads. Nurture leads with dynamic content created with powerful marketing automation tools. Convert them into paying customers with the help of CRM data, sales automation and lead scoring, then offer them the best service possible with live chat, chatbot and personalized content.

Reach and engage leads.

Find out who visits your website and which pages capture and hold their attention. Build in sign-up forms to generate leads and use tags to segment them. Then create messages tailored to their specific needs to ensure that your emails are opened and clicked.

Site tracking.

Find out who visits your website and what they do once they get there. With site tracking you can see which pages visitors navigate to and where they exit your website. By knowing what your leads want, you can create follow-up content tailored to their interests so they convert faster.

Forms.

Create forms that encourage visitors to provide data by promising access to exclusive content such as guides, newsletters, ebooks, templates, configurators and/or demos. Then use this information to help leads find what they are looking for and turn them into paying customers faster.

ActiveCampaign allows you to drag and drop new forms and display them in four different ways:

Inline form: Insert a form between other content on your webpage
Floating box: Fly-in a form at the bottom of the screen
Modal popup: Have a form pop up in the middle of the screen
Floating bar: Show a form at the top of the screen that remains in place as the user scrolls

Email marketing.

Effective email marketing involves a lot more than just sending an email. Site tracking and preferences indicated on forms tell you what someone is interested in. With predictive content and sending you can send personalized emails that provide the right information at the right time. This improves customer experience. And since ActiveCampaign allows you to segment your contacts based on website visits, interests, industry, profession, email opens and clicks, location and more, you can create different newsletters for leads, customers, trade accounts and consumers. That way you know for sure that the content you are sending is relevant. You can also automate many other aspects of your email marketing to make the whole process much more efficient.

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Nurture leads.

Use ActiveCampaign’s event tracking and marketing automation tools to create dynamic content designed to meet the unique needs of your leads and nurture them to sales-ready status so your sales team can close more deals and increase your sales.

Event tracking.

Besides tracking which pages people visit, you also want to know what actions they take. What do your leads do with the emails you send them? What do they do in your app? Or on your website or online portal? Event tracking shows you who is logged in, which videos are viewed, which CTA buttons are clicked, which links are clicked in emails and more. You can then optimize the effectiveness of your marketing by sending your leads relevant follow-up information.

Marketing automation.

Marketing automation speeds up and increases the effectiveness of your lead response. When a user interaction event is detected, you can immediately send the right follow-up message in the right channel so your leads get the information they need when they need it. And since this happens automatically it also saves you time!

ActiveCampaign allows you to automate the delivery of outstanding customer experience at every step of the experience journey. Quickly configure new workflows with the drag and drop editor. Generate powerful lead follow-up emails, text messages and targeted ads. Segment your leads and customers and qualify them for sales. On the automation overview page you can see all automations, how they work together and where you need to optimize to provide outstanding customer service.

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Dynamic content.

Dynamic content allows you to create multiple versions of the same email, so you can send each lead and customer the right message. This improves engagement, builds better relationships with leads and customers and increases sales. Personalize images, text, and CTA buttons based on saved data such as demographics, previous purchases and user interaction history.

Convert leads and close deals.

Once you have built a relationship with your leads, it is time to take the next step and close the deal! The records in your CRM tell you exactly what your lead is looking for so you know what they need. Make sure only qualified and sales-ready leads make it through to your sales team and close more deals.

Attribution reports.

Find out where your leads come from and which marketing and sales activities are most effective. Generate attribution reports to understand the impact of your marketing efforts. Identify and evaluate the paths that lead to conversion and the points where leads stall or abandon the process. Then focus on what works and allocate your resources accordingly.

Lead scoring.

With lead scoring you can see at a glance which leads are sales-ready. User interactions such as visiting your website and viewing product pages and entering data on forms are assigned a certain number of points. This helps you gauge the level of engagement so you know when it’s time to close the deal.

Sales automation CRM.

Sales automation tools allow you to accomplish more in less time. The records in your CRM tell you which leads are sales-ready and what your sales team can do to convince them. With ActiveCampaign you can automate repetitive tasks and streamline your sales process. Set up automatic notification to send specific sales people information about new leads, update deals automatically, identify leads that need more nurturing and respond accordingly.

Sales pipelines.

Sales pipeline tools help prevent deals from slipping through the cracks. The sales pipeline overview shows the status of each sale and what needs to be done to close the deal. Does your sales team need to contact certain leads or provide them with more information? A good sales pipeline toolkit also allows you to track estimated revenue, create a clear overview for your sales team, and ensure that leads are nurtured in the right way so you can turn them into paying customers.

Offer outstanding service and build long-term relationships.

To build strong relationships with your customers you need to know what they want. The records in your CRM tell you what they’re looking for so you can provide the right information at the right time. Happy customers make great brand ambassadors who spread the word to family and friends.

Chat.

Make it easy for your leads and customers to contact you through their preferred channels. Your chat agents can quickly answer their questions, enhancing customer experience and encouraging brand loyalty. And with ActiveCampaign you can even create a chatbot that will help customers 24/7 so they can always find what they are looking for.

Activecampaign predictive content and sending

Predictive content & sending.

You can also proactively engage with your customers and awaken latent needs. Combine previous customer data with recent online behavior to create more targeted campaigns or send emails that exceed your customers’ expectations by providing information before they even know they need it. Predictive content helps you send content customers want to see and predictive sending ensures that each customer receives the right version of the email at the right time. This maximizes the likelihood of engagement and conversions.

Personalized content.

Besides sending personalized emails, you can also personalize your entire website so each lead and customer is presented with uniquely relevant content. This increases sales, attracts positive reviews and creates fans of your brand.

ActiveCampaign allows you to have multiple versions of your website. Simply connect your website to ActiveCampaign, select the page you want to personalize and get started! By using tags you can show each visitor a unique version of the website that provides the information they are looking for so customer experience is enhanced at every step.

ActiveCampaign vs HubSpot.

ActiveCampaign offers many features that improve lead response and optimize customer experience by providing the right assistance at the right time. But ActiveCampaign is not the only option. One of its competitors is HubSpot, which is built around a CRM tool with add-on tools for marketing, sales, and service.

HubSpot’s wider set of functionalities come with a higher price tag. The toolkit is designed to bring all your teams together on one platform. In addition to all of the marketing and sales features provided by ActiveCampaign, HubSpot offers a service ticketing system and the option of creating and managing a knowledge base. It can also be used as a project management tool and has its own content management system (CMS).

If you want to bring all your teams together on one platform or if you only want to use a CRM, HubSpot is probably the right choice. But it is important to bear in mind that adding functionality will involve high costs. If however you are more focused on email marketing and marketing automation, ActiveCampaign’s is the way to go! You can already get started with automations with the lowest-priced Lite plan.

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