MOTIP
Find your product in no time and buy it in your nearest shop
With a broad target audience and an even wider range of offerings, it is essential that every visitor to your platform can immediately find what they need.
This is why the new MOTIP platform, its content and functionalities are tailored to the four different personas in B2B and B2C. With the ColourGuide and ElasticSearch, visitors can find the right product in no time and see directly where they can buy it via the store locator.
Discover the platform at www.motip.com
About MOTIP
MOTIP is the name in aerosols. From automotive paints and technical sprays to maintenance products - MOTIP's products are used by professionals and do-it-yourselfers all over the world.
To best serve this broad, international target group, we established four personas using the MBTI model. This formed the basis for a smart and targeted platform that perfectly matches each user.
Find your product quickly
With MOTIP's wide product range, it can sometimes be difficult to determine which product you need. That is why we developed and optimised four smart tools that effortlessly guide customers to the right product:
- Colorguide
- ElasticSearch
- Product banner
- Cross advice
Found what you need? With the store locator, you can instantly see where to buy the product.
From online search to offline buying
As a reselling platform, it is crucial that customers quickly find a point of sale. With the store finder, visitors discover in one click where they can buy their favorite MOTIP products. In this way, we connect online orientation with offline sales and support resellers optimally.
Smart product management
with inriver and Laravel
MOTIP manages all its product information in PIM software inriver, which automatically synchronizes with MODX thanks to a connection with MODX. Laravel seamlessly connects systems, prevents duplicate input and makes product management more efficient, allowing content marketers to focus on what really matters
Multiple websites and languages
in one CMS
With MODX, MOTIP effortlessly manages multiple websites and languages from a single system. The language selector takes visitors directly to the right version, while Babel helps content managers with quick translations. Other European Aerosols brands also run in the same CMS, making content management more efficient than ever.
European Aerosols
European Aerosols is the market leader in spray solutions for automotive, industrial and DIY. With strong brands such as MOTIP, DUPLI-Color, Presto and ColorMatic, they deliver innovation and top quality worldwide. Whether for repair, protection or styling - their aerosols stand for strength, precision and ease of use.
Discover European Aerosols
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