Subaru

Configure your car, pay for it online and off you go!

Subaru Ireland was looking for a platform that presents their powerful, reliable cars as well online as they perform on the road.

We developed a sophisticated, visually strong website that focuses on experience and ease of use. With a car configurator, smart integrations and a powerful product presentation, we bring Subaru even closer to the customer

Discover it for yourself at www.subaru.ie

Car configurator

Configure your ideal Subaru, choose colors and options and get a quote instantly.

Smart integrations

Links with inriver, LeadFeeder and First Auto Finance ensure streamlined management and seamless customer experiences.

Visual design

Big, detailed photos and an interactive drop-down menu for an optimal user experience.

About Subaru

The Japanese car brand Subaru, known for its powerful SUVs and Crossovers that give you all the safety you expect from a car, wherever and in whatever weather you find yourself. With years of experience, Subaru has developed technologies and systems that let you travel the world with peace of mind.

In sprawling Ireland, a dense dealer network is a challenge, so we made Subaru as accessible online as it is on the road.

Personalization that convinces

Using the MBTI model, we aligned Subaru's website with the search and decision-making behavior of their target audiences. Visitors find specifications, performance and reviews instantly, and can download key content to make their choice anytime, anywhere.

Subaru car configurator

Your perfect automobile fully customized

Configure your ideal car without stepping into the showroom. Thanks to a comprehensive car configurator with 3D models, you can see your Subaru from all sides, choose colors and accessories and instantly calculate the total price.

Are you still in doubt? Simply schedule a test drive at home and test drive your Subaru in your own environment.

Automatic product updates

with Laravel and inriver

Thanks to the integration with inriver PIM and a Laravel sync tool, product updates are made within seconds. With Laravel Horizon, Subaru sees the sync status directly in MODX and can easily start a new sync in case of an error. Always up-to-date, without hassle.

Targeted marketing

with LeadFeeder

Thanks to the connection with LeadFeeder, Subaru gets insight into website visitors and downloads. This allows them to see exactly who is interested and perfectly tailor marketing and sales to the needs of potential customers.