We’ve conducted qualitative interviews with the teams in the discovering phase and did extensive research for configurators. We’ve looked into configurators in the automotive industry, but also tools to configure shoes and houses. We focused on the User Experience (UX) for both the mobile and the desktop versions during this research.
Now you can experience your new Subaru without ever taking one step into a dealership. The extensive 3D models let you view your favorite Subaru from any perspective and configure it the way you want it. Add any necessary features to your favorite Subaru and see how this affects the payment balance. Do you want to experience how a Subaru drives first? That’s also possible! You can request a test drive, select the right model, and pick the date when Subaru will deliver the car to you for the test drive. That’s how you can be 100% sure about your purchase. And when you’re ready to order, Subaru will deliver your configured car to your driveway. Talk about excellent service!