A.Hak.

Creating sustainable, underground connections, that’s what A.Hak has been focusing on for over 55 years. That has to show online! The different specialisms gas, water, warmth, and electricity flowed together and created a whole new online platform.

Strategic Approach.

There is only one A.Hak. Although divided into multiple divisions, all are focused on sustainable underground infrastructure. This unity had to be shown online, and that’s where we started our strategic approach.

With our Sterc model and the Online Canvas, we started creating a clear mission and vision, which together provide clarity within the organization. We had conversations with all the different divisions of A.Hak and created a coherent whole. A story that they can communicate and that is translated into one online platform.

A.hak platform

The First Step: A New International Website.

A new online platform where expertise, stories, and jobs come together, that’s what A.Hak is all about. With this international website, they show that they are a safe, trustworthy, and sustainable company. By presenting themselves this way online, A.Hak can achieve its goal to become a leader of safely placing sustainable underground infrastructure by 2020. Besides that, they’re focusing on their expertise, core values, and continuously adapting to the developments in the market.

With a fusion of socials and their own Content Management System, A.Hak is in complete control over their online content. That’s how they can present themselves the way they want to.

Telling Stories.

Freedom, diversity, and a chance to see the world, that’s what A.Hak has to offer their clients and employees. They only had to show it online. With their new website, A.Hak can share compelling stories, showcase their projects from all around the world, and show where they stand for and what they do. This way, those who are interested discover A.Hak not only as a client, but also as an innovative and sustainable company.

A Powerful, Mobile-First Career Site.

To attract more applicants, we've created a mobile-first career site for A.Hak. The previous career site was more functional - showing the job opportunities - and we decided to focus the new career site on creating an experience. Through this experience, potential candidates get to know A.Hak and after they get enthusiastic, they can click through to the vacancies. This makes the career site a whole lot more organized!

To get this done, we've added some new features such as the possibility to connect stories, people, and jobs. This allows applicants to view which projects a specific employee has worked on, what their job is, and if A.Hak is looking to fill similar spots. Besides that, you can quickly filter based on locations. Now, you'll always find a job opportunity nearby.

Integrated with Carerix.

Everything HR in one place

The best is that all vacancies are automatically loaded into the career site through API integration with Carerix. When A.Hak creates a new job within Carerix, this will automatically be placed on the website and immediately with the right styling. Applicants are also managed in Carerix, so everything HR is managed in one place.

Google for Jobs.

More visibility beyond the website

Even beyond the career site, we aim to make the vacancies more visible. Google for Jobs is a job board Google shows within its search results that shows jobs retrieved from other job boards and websites. We used structured data to get A.Hak's vacancies to display within Google for Jobs. To speed up this process, we've created a separate sitemap of the career site and sent this to Google. Now applicants will get to the right vacancy in no time. Both within and beyond A.Hak's site.

The Future.

A.Hak is continuously developing itself, and that’s where we’d love to help. The online platform we’ve created is the start of a long sustainable partnership.

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