There is only one A.Hak. Although divided into multiple divisions, all are focused on sustainable underground infrastructure. This unity had to be shown online, and that’s where we started our strategic approach.
With our Sterc model and the Online Canvas, we started creating a clear mission and vision, which together provide clarity within the organization. We had conversations with all the different divisions of A.Hak and created a coherent whole. A story that they can communicate and that is translated into one online platform.