Every person is unique when planning their trip. Find out what you can learn from the travel industry and respond to the unique needs of your target audience.
With the growth of mobile, we can search for information at any time. Find out how you can capitalise on these micro moments here.
With data, you can start personalising your content. Find out how to do this in this blog!
With the lifestyle finder you create target groups based on their values and motives, which determine what they do in their leisure time. Discover your target groups!
For defining your focus groups, you can learn a lot from the leisure industry. In this blog, we explore the Lifestyle Finder and Mentality International model.
Segmenting on demographic criteria has long since ceased to be enough. You need to understand their motivations for this. How? You'll find out in the blog!
Ideally, of course, you want everyone to become a fan of your brand. Read here why it is still important to choose a target group and create focus.
Every customer goes through a journey before, during and after a purchase. This customer journey shows how you as an organisation can provide the solution to customer questions.
Funnels are much more than just crafting visitors into customers. They are company-wide. But what are you doing at the end of the funnel? Find out in this blog!
With the labour market tight, it is more important than ever to tailor your job market communication to your potential candidates. How? You'll find out here!
46% of all searches already target local. Get started with local SEO to become findable in this too. How? You will find out in this blog!
A featured snippet, also known as the 'position 0' search result that quickly answers a question. How you get here? Find out with these 6 tips!
