The powerful connection between MODX and HubSpot lets Tridon create their own efficient chatbot. Tridon’s sales department always had continuous chat contact with their visitors, but this wasn’t always a good fit for Tridon. Since Tridon focuses on B2B, consumers could get more specialized help in a B2C webshop. Tridon’s chatbot now sends visitors to a specific page, an external partner’s webshop for B2C, the right department, the correct page, or gives the solution straight away. That’s how Tridon helps every visitor in the best way possible; in both the webshop of Tridon as the one of a partner.
A flow in HubSpot helps Tridon set the questions and reactions a chatbot has to show. With this flow, they make sure these chats and chatbots appear in the right languages and the correct pages. Their visitors will always contact the right department, and they will receive the right content. This was Tridon’s first introduction to a chatbot, and it has already processed half of the requests on their website.