Questback is founded in Norway and now serves clients in more than 50 countries. With offices in eight countries, they’re a true multinational. Questback builds feedback software that is used by companies such as Nespresso, Nintendo, Siemens, Universal, and Toyota - large companies that have high expectations for this software. They use the software to conduct market research, measure customer satisfaction, and gain customer insights.
Questback already used MODX for managing their website, but since then MODX has had some developments. That's why Questback's platform needed some freshening up. Due to the international character and size of the company, they were looking for the best web agency in the field of MODX. And they found that in us.
Questback already used a MODX website. But since then, MODX has seen significant improvements, so it was time for a revamp. Due to the international character and size of the company, they were looking for the best web agency in the field of MODX. And they found that in us.
We started with an audit. We looked at safety and speed, but also usability and other things. The scan revealed a list of possible points for improvement.
We started with the optimization in the back end. This is particularly evident in Google's Pagespeed score. With a 90/100, it’s a speedy website. That’s because we also improved the hosting, in collaboration with MODX Cloud. Now, all the local sites are as fast as lightning.
The Next Steps.
But we are not finished yet. The audit also revealed that there was still room for improvement in usability. That’s what we’re going to focus on in the next six months. We focus less on the technical side of things, but look at it from a marketing point of view.
One of the most significant aspects of this project is the international cooperation. During the kick-off, for example, ten different countries took part. To perfectly tailor our workflow to the wishes of the customer, we work in monthly releases. This way, we can easily continue to develop with all marketing managers worldwide.
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