We started with a full analysis of the website of MACU and the top 40 best scoring website pages. Together with the MACU team, we obtained a lot of insights. We used these insights to set the Key Performance Indicators, which were translated to design guidelines.
That’s how we, together with the Italian designer, created 100 designs, templates, and content blocks. With these designs, we not only had to take the standard functionalities into account. We also had to think of disability functionality and the requirements of the American government.