As a client of our little brother Heibel, InterFaca surely wasn’t an unfamiliar business. InterFaca creates wooden cladding for the higher segment. Focusing on themes like People, Product, and Nature, they were focused on showing their growth online.
When the new brand movie of InterFaca was released, they decided to focus less on the product, and start focusing more on emotion and the feeling the product gives. InterFaca not only offers wooden cladding, but it also provides its customers with professional advice on how to use the product.
The unique character of wooden cladding with its special treatment had to be shown to everyone. That’s where Sterc came in. We were going to help sell the feeling the wood gives. For this, you need to have a thought out strategy that speaks to your target groups. That’s where we got started for InterFaca.