Find out how you can stand out to your potential candidates
More and more vacancies, for an ever-shrinking number of jobseekers. The labour market tightness has reached a new record high1 affecting almost all sectors. That while Uber has just laid off 400 valuable marketers from around the world. So time to stand out! In this blog, we will deal with the recruitment funnel, so you will discover how to stand out to your potential candidates.
Online job market communication
Attracting new candidates is incredibly difficult these days, especially with the gigantic tightness in the job market. Simply flicking through the newspaper's section of vacancies is a thing of the past and the online world is the place where jobseekers find their jobs. Because of the tightness, jobseekers have the upper hand, time to change something within your labour market communication!
You can actually think of labour market communication as online communication an sich. Thus, job seekers seem to take the same steps as consumers. In fact, job seekers too invest a lot of time researching a company before they will 'convert'. The 'employee journey' and corresponding recruitment funnel that jobseekers go through is therefore almost identical to the well-known customer journey and sales funnel. That's where the necessary 8 to 12 touchpoints come into play and therefore also channels like social media, work at environment and your website with matching communication.
Who are you talking to?
To know the right way to communicate, it is important to know what your target audience is. The vast majority of the labour market consists of people from the Millennial generation. A generation with its own values and ambitions, and you need to adapt your communication to that.
The Millennials, or Generation Y, were born in the digital world and therefore know better than anyone how to get more information online. As a result, they no longer see the point of having to come to the office every day to work together behind a desk, but would much rather be given the opportunity to work flexibly. They want a nice working atmosphere with nice colleagues where there is room to develop. So to attract Millennials to your company and retain them, it is important to showcase the work atmosphere, offer enough challenge and at the same time enough freedom.
Recruiting through social media
Showcasing the real working atmosphere is something that channels like social media and marketing platforms lend themselves very well to, but how exactly do you go about it? Perhaps the most widely used channel for creating company profiles and job postings is LinkedIn. LinkedIn therefore offers various opportunities to start showing all the ins and outs of your company. What do you have to offer, what kind of company are you and who are already employed by you?
In addition to a LinkedIn company page, LinkedIn also offers something new: career pages. Career pages are pages within LinkedIn where you can give your vacancies extra visibility, and where your company culture is highlighted. Jobseekers can see who their colleagues will be and can take a look inside the company with photos, videos and testimonials. If the company appeals to them, they can immediately send a message to the HR manager.
Facebook and Instagram can also be used for recruiting. For some time now, Facebook has offered a jobs tab. Here you can also post your jobs, promote them and interested parties can quickly send a messenger message to the HR manager.
Work at environment
In addition to social media, you naturally also want your website visitors to know about open jobs. You can showcase your vacancies, company culture and contact opportunities with a working at environment.
As opposed to social media, your own working at environment does not lock you into the standard social media formats. For example, in addition to photos, video and testimonials, you can send notifications of new vacancies, chat in any way you like and show a map that already shows the route between living and working.
As well as photos, video and testimonials, you can also send notifications of new vacancies, chat in any way you like and show a map that already shows the route between living and working.
Work at
In addition, a working at environment also makes things a lot easier for the recruiter. For instance, he/she can get valuable applicants in with the LinkedIn scraper, all information about the applicants comes together in one place by linking to HRM packages and the page can look exactly how you want it.
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Learn more about a working at environment? Look at our case of OIM
See if there are any interesting former Uber employees for you? Then check out: bitly.com/exubermarketers