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          The advantages of the MODX CMS

          The MODX CMS offers many advantages. It is multichannel, multilingual, scalable, fast, secure, findable, flexible and links with all external software.

          Conversational chatbot: create a human robot

          A chatbot alone is no longer enough. People expect human and personal conversations, and a conversational chatbot helps you achieve this! Read how here.

          Visual search; become visually findable! ?

          Visual, local and voice search are indispensable in the online landscape. Find out in this blog how to become visually findable and get ready for visual search SEO!

          5 ways to personalise your website

          Every website visitor is unique and you should adapt your website to this. With these 5 ways, you personalise your website and offer a unique experience!

          Target groups and their travel moments

          Every person is unique when planning their trip. Find out what you can learn from the travel industry and respond to the unique needs of your target audience.

          Discover how mobile is changing the experience journey

          With the growth of mobile, we can search for information at any time. Find out how you can capitalise on these micro moments here.

          Online personalisation; form a valuable relationship

          With data, you can start personalising your content. Find out how to do this in this blog!

          Creating personas with the lifestyle finder

          With the lifestyle finder you create target groups based on their values and motives, which determine what they do in their leisure time. Discover your target groups!

          Value models for the leisure sector

          For defining your focus groups, you can learn a lot from the leisure industry. In this blog, we explore the Lifestyle Finder and Mentality International model.

          How do you define your focus groups?

          Segmenting on demographic criteria has long since ceased to be enough. You need to understand their motivations for this. How? You'll find out in the blog!

          Discover the importance of knowing your target groups

          Ideally, of course, you want everyone to become a fan of your brand. Read here why it is still important to choose a target group and create focus.

          Experience journey; create long-term customer relationships

          Every customer goes through a journey before, during and after a purchase. This customer journey shows how you as an organisation can provide the solution to customer questions.

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