The disadvantage of offline campaigns is that they are often not very measurable. That is now a thing of the past with UTM labels. Get started now!
The MODX CMS offers many advantages. It is multichannel, multilingual, scalable, fast, secure, findable, flexible and links with all external software.
A chatbot alone is no longer enough. People expect human and personal conversations, and a conversational chatbot helps you achieve this! Read how here.
Visual, local and voice search are indispensable in the online landscape. Find out in this blog how to become visually findable and get ready for visual search SEO!
Every website visitor is unique and you should adapt your website to this. With these 5 ways, you personalise your website and offer a unique experience!
Every person is unique when planning their trip. Find out what you can learn from the travel industry and respond to the unique needs of your target audience.
With the growth of mobile, we can search for information at any time. Find out how you can capitalise on these micro moments here.
With data, you can start personalising your content. Find out how to do this in this blog!
With the lifestyle finder you create target groups based on their values and motives, which determine what they do in their leisure time. Discover your target groups!
For defining your focus groups, you can learn a lot from the leisure industry. In this blog, we explore the Lifestyle Finder and Mentality International model.
Segmenting on demographic criteria has long since ceased to be enough. You need to understand their motivations for this. How? You'll find out in the blog!
Ideally, of course, you want everyone to become a fan of your brand. Read here why it is still important to choose a target group and create focus.
