Multichannel CMS: distribute your content easily

As a marketer, it is incredibly useful to be able to immediately deploy the content you create across all the channels the company uses. A multichannel CMS is therefore ideal. It not only allows you to easily distribute your content, but also to set up multilingualism and different roles and rights within your team. This way, you can provide content in an ideal way and everyone on the team can work within the same CMS. You can read how our favourite CMS, MODX, handles this in this blog! 

What is multichannel?

Multichannel is spreading your content across different channels. With a multichannel CMS, you can distribute all your content from one CMS across the different (online) channels used within the company. This allows you to provide content for your website, but also immediately for intranet, narrowcasting and even social media, without having to visit each platform separately to add content and make adjustments.

Multichannel CMS MODX

So a multichannel Content Management System makes it incredibly easy to get started as a content manager, but which CMSes exactly are made for this? We ourselves work in the MODX CMS. This allows us to easily distribute our content across web, app, shop, intranet, narrowcasting, working at environment, integrations, marketing automation, e-mail marketing and social media. Any channel that contributes to achieving your online goals can be put into MODX, making content distribution even easier.

Roles and rights

It's understandable that you don't want everyone on your team to have access to every channel. For example, you give the office manager permission to handle the content on the digital signage screens, without her also being able to make changes on the website. In the MODX CMS, you easily assign everyone on the team the necessary roles and corresponding permissions, so everyone can manage their own channel.

Multilingualism

In addition to different roles and rights, it is also important that your CMS is multilingual. Both for (international) team members, so they can easily navigate through the CMS, but also for translating content. In the MODX CMS, you can easily translate a page into any language your target audience understands at the touch of a button. Do you work with an international team or is your target audience spread all over the world? Then use a CMS that lets you easily translate the content and can also display the CMS itself in multiple languages, so that the CMS can be understood by everyone.

MODX cropper tool

Our new MODX installations include a new feature: the MODX cropper tool. With this tool, you can easily crop your image for different channels and sizes. This way, you make sure the user gets to see exactly what you want! For example, you will probably have had issues with sizing or cropping an image, even with a responsive design. With the MODX cropper tool, you choose which part of the image is displayed, without it being cropped or zoomed out on other screen sizes. This way, you have complete control over how all content is displayed on your online platforms.

A multichannel CMS is thus an ideal tool for any content manager and any other team member, whether national or international. So make sure your next CMS is a multichannel CMS! Want to know more about MODX as a multichannel CMS? We would be happy to tell you more about it during a MODX demo.