If you have ever had an app developed, then you will know how complicated this can be. It may even have caused you sleepless nights. The process is complicated because there are so many choices to make. Will your app be for IOs, Android or both? What platform will you develop first? How often does the app have to be updated? How do you make sure it keeps attracting new users and isn’t made obsolete by new technologies?
Even better, using modern browsers you can install a PWA on your home screen, send push messages and even access these online. Some developers predict that PWAs will signal the end of the native app.
The essence of a PWA is that you make it as easy as possible for your customers to reach your content. You improve the user experience and so ensure happier customers; and happier customers are better for business.